Writing an SEO-oriented Website Review

Reviews are a common part of writing with SEO. Every day, new websites are being discovered, and older ones get updated. With this constant process of change, it’s easy for information to evade people. For example, when a page is revamped its structure could change. Remember the previous versions of Google? If you grew up playing games, you probably know how many times your favorite websites were changed. Sefan.ru and Waptrick.com got updated multiple times.

Information evasion can be quite costly, especially when using money remittance sites. To avoid such errors, website reviews are important. It also helps the site create awareness of their products and services. In this post, I’ll be highlighting the template used in SEO-oriented website reviews.

Let’s get into it:

Title:

The title is always the first part of every website review. This section should contain the website being reviewed. For example, when reviewing, say, Payoneer, your title should be as follows:

TITLE: Payoneer Review

The title portion determines how the remainder of the body will be. It has to bear the title of the website. Anything different would ruin the entire content.

Top keyword:

This is the second section of the review, which contains the main keyword used in the article. It serves as the means of introducing the SEO (search engine optimizer) keyword. The top keyword is the main query users search for. It is the main bracket from which subsequent sub keywords are derived. Most often than not, the top keyword is often the title of the website. Furthermore, you are required to repeat the top keyword overly throughout the body of the review. The more times the top keyword appears, the better the article’s chances of appearing in search results.

Example:

Top Keyword: Payoneer

Sub keywords:

The sub keywords are the related keywords that carry information relevant to the website. They are found within the top or main keyword in search results. The purpose of sub keywords is to broaden the scope of search queries.

Example:

Sub Keywords: Payoneer transfer, Payoneer gbt, Payoneer Nigeria, etcetera.

Also, they lend insight on the options available on the sight.

Example:

Sub keywords: Payoneer exchange rates, Payoneer login, Payoneer sign up, etcetera.

Meta description:

Think of the meta description as a summary of what the review is about. Since it’s a website review, this part should contain a slight insight into the article. You can use an excerpt from the write-up as your meta description. However, it’s best to customize it your way. With that, you should be able to come up with a more catching paragraph for readers. Bear in mind that the top keyword has to appear in the meta description along with some sub keywords.

Example:

Meta description: In this review, we’ll be considering the entirety of Payoneer. We’ll delve into its products and services, as well its pricing, fees, and regional availability.

Overview or Introduction:

This is the introductory segment where you briefly talk about the website. Usually, the overview contains a brief history of the organization. Talk about its year of formation, parent organization, and security verification. If the organization is a provincial body: one that functions in specific areas, this is the segment to mention that. This section is basically a rundown of the organization. It’s at this point the readers know whether or not the website contains what they need.

Read Also: Search Engine Optimization: Basics

Furthermore, the overview is the part to get creative with the keywords. Certain SEO requirements demand that the top keywords appear in the opening paragraph of the overview. That aside, you need to extensively use the top and sub keywords extensively here. But, that, of course, is without sounding redundant.

Body:

The body of the SEO review comes after the overview. Depending on the website you’re reviewing, this section should contain everything necessary detail. This is one of the most important parts of the article, and contains the most use of top and sub keywords. Let’s take a look at some of the details discussed in the segment:

Signing up:

As the name connotes, you have to explain the process of signing up on the website. This section contains a hyperlink text, which is an outbound link to the reviewed website. Next, you have to inform the users what they’d need for the signing up process. For Payoneer, you would need a document of identification. Other sites may not need this. Additionally, other necessary details including names, date of birth, phone number, and email address.

Rate/Fees/Pricing:

This section is for informing the audience about the amount charged by the website for services. Prices may tend to differ across regions and plans, so be sure to cover this section properly.

Contacts:

Here, you discuss the different modes of reaching the organization, like email or phone number. You could also include the physical address of the organization, for people within its region.

Security:

People want to know how secure their data, privacy, and money is on a website. It’s your job to assure them of security in this section. Identify and discuss measures taken by the organization to improve security both off and on the platform.

Pros and Cons:

This segment is where you convince your readers on whether or not to use the website. Give them convincing merits the organization holds, as well as its downsides. People deserve to know what they are up against.

Customer care:

The customer care is one of the most essential parts of any website. Discuss briefly how their customer care services operate. This is to help readers with problems identify the best times for reaching for help.

FAQs:

This is the final part of the article. You round up by listing and briefly answering some popular FAQs (frequently answered questions). This helps readers find out more about the site from the personal perspectives of a user.

Conclusion

Writing an SEO-oriented article only checks out when you use more top and sub keywords. In most cases, these keywords would be given to you before writing. They should help you tailor your content for optimal engagement.

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The sarcosmic; a Ghostwriter. Your Annoyingness.
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