Three steps on how to do keyword research

Do you wish to understand how to do keyword research?

There is a loud echo for keyword research and its importance in the blogging community. Even with the loud bang about it, most bloggers and website owners are finding it hard to do keyword research the right way. The truth remains, without keyword research you cannot discover what your target audience is looking for, and provide content that answers their questions.

Keyword research is a fundamental tool in your SEO or PPC strategy and if you must get it right, you should tailor your content to target keywords with high search volumes and less keyword difficulty.

Manual keyword research or aids from keyword research tools place at your fingertips all the necessary phrases that you need to rank.

It is always painful when you keep publishing tons of articles only to find out that they are not going anywhere close to Google’s front page.

 Learning how to do keyword research might be the answer you need to fix your organic ranking issues.

 This article is carefully written to teach you three steps on how to do keyword research.

Keywords meaning

Keywords are collective phrases associated with a particular topic that searchers type into search engines when they are looking for information related to the topic.

More importantly, keywords are the basics of SEO. They thoroughly portray the idea and concept behind a published content. A properly optimized keyword draws your target audience to your website as you can place the keyword in a manner that answers their search queries.

The problem with keywords lies in learning how to choose keywords for SEO or how to find keywords for blogs. Not all keywords are meant for you. You should select keywords that relate to your niche. This goes as far as indicating that you should be able to know what your audience is looking for and provide solutions for them using keywords.

Read Also: Five strategies on how to rank a website without backlinks

 Types of Keywords

 · Primary Keywords

Primary keywords are the major keywords that your content should rank for. They are those keywords that portray the main idea of your content.

 · Secondary Keywords

 These are supporting keywords for your primary keywords. They might not have high search volumes as to your primary keywords but they are related keywords that will help you rank your primary keyword.

· Focus Keywords

This is that single keyphrase that you want to rank content for.

· Long-Tail Keywords

To reduce the rate of competition, wise bloggers aim for long-tail keywords. These keywords contain three to five words, perfectly aligned to form a keyphrase.

· Short-Tail Keywords

Short-tail keywords are shorter versions of long-tail keywords. They are usually one-word keywords.

· Keyword synonyms/ LSI Keywords

LSI keywords or Keyword synonyms are keywords that are slightly different from the primary keywords but are greatly related to the keyword. These keywords might come in different words, but Google sees them as semantically in line with the topic in the discussion.

 What are the three steps on how to do keyword research?

· Understand your niche

The first step to getting keywords for your blog is by understanding the niche you are featuring. It will be disastrous trying to write on a keyword that has nothing to do with your niche.

You can go as far as looking out for competitors in your niche, study their keywords and their keyword strategy; how they organize their H2 and H3 headings.

You might consider staying far away from high-competitive keywords until you have built your domain authority as a beginner. Understanding your niche includes understanding your audience, their conversational tone, and their problems that need solutions. You can easily do this by joining forums, and groups that are in line with your niche.

· Make a rough sketch of your content idea

You should be able to have a rough idea of what you want to write about. This might include a topic, subheadings, or a few sentences that are in your mind.

The result of your keyword research might make you run some adjustments on your content idea if you find out your idea will not rank if you write and publish it exactly the way you plan.

· Gather a list of keywords

There are few ways of getting keywords relating to your content idea. Some of these ways include making use of keyword research tools, Google research planner, or the manual keyword research strategy.

As a beginner, using keyword research tools is a good way to start. You can opt for a keyword research tool (free) like Ahrefs and Ubersuggest. All you have to do is input key phrases of your content idea and watch these keyword research tools provide related keywords for your use.

You can opt for the use of a Google research planner like Questionhub. All you have to do is to register your blog’s domain, select niches related to your website and you can see frequently asked questions that your audience needs answers to.

Google Search Console is a good way to discover which of your content got your audience’s attention. All you have to do is explore options and publish more articles related to the parent post.

Another good way to do keyword research is making use of search terms. This is the easiest step of keyword research. All you have to do is input the proposed topic of your content idea, hit the search button, and scroll down to gather all the keywords provided for you in the ‘related searches’. You could also make use of the ‘People also search for’ and ‘people also ask’ sections. You can tweak those frequently asked questions into headings (H2 and H3) and provide answers to them

It is important to note that if you wish to make effective use of your keywords, you should avoid writing thin content with scanty information.


Keyword research works as the first step to organic ranking. If you can be able to get relevant keywords that relate to the content you are creating for your niche, you should also understand how to create a strategy that will help you optimize your keywords for SEO and organic ranking. This goes as far as explaining the correct use of keyword density, prioritization, and placement of keywords.

It is inarguable that search engines like Google keep updating and releasing new algorithms. These algorithms determine the process of ranking websites. However, with the numerous updates available the basics on how to do keyword research remain the same.

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