The mastery of SEO is a compulsory skill every writer, blogger, internet user must attain.
The International Telecommunication Union in 2015 estimates that over 3.2 billion people or almost half of the world’s population would be online by the end of the year.
In 2019, with 7.75 billion human beings on earth, the estimated amount of internet users rose to 53.6% of this population.
Among these internet users are six different categories of people who surf the net.
According to Peter Roesler, there are the Creators, Critics, Collectors, Joiners, Spectators, Inactive.
Creators are the online users who write blog posts, upload videos, and publish web pages to social media websites.
They are the ones whose posts get you engaged, thrilled, and informed about the latest happenings, trends, and developments.
Creators take the principal function of creating social media for the world to see.
These set of persons are an essential set to internet users.
They can either make or mar your efforts as a blogger.
Critics respond to content posted by different creators. They post reviews and ratings of products and services and also leave comments on forums and blogs.
These reviews are so critical because they will determine the amount of trust your audience can give you, and importantly, reviews do help improve search rankings.
While there are numerous factors to be considered in search rankings, customer reviews pose as a reliable benchmark to search engines as these reviews communicate trustworthiness, interaction, and authority.
This unique category is the ones who feed wholesome from the internet.
They keep up to date by using RSS feeds and social bookmarking tools, subscription to blog prompts, to enable them to get the latest information.
Joiners are those who join social networking websites like Facebook, Instagram, and also hold multiple accounts across different platforms.
This is the category that keeps the internet balanced and going.
Spectators are those who read blogs and online forums, view user-generated videos such as YouTube, listen to podcasts, and frequently search for user ratings and reviews on products and services.
They can be described as silent observers.
As the name is, Inactives are the group of internet users who barely interact with any social media platform.
This category is mostly crowded with the Old aged as they can be online, but with fewer engagements with ideas, thoughts, marketing strategies that fly by and there.
Google receives over 63,000 searches per second and 5.6 billion searches per day, 77 million comments attesting to it, and a monthly readership of 409 million people.
WordPress, which ranks as one of the best content management system(CMS), has 24,808,989 active sites to it and widely used by 33.5% of internet users worldwide.
WordPress Creators publish over 2.75 million posts every day, which can be estimated to be 31 blog posts every second, which means the past one minute you’ve spent reading this, 1860 new posts are being published.
This should also be taken into consideration that WordPress is not the only CMS that houses blogs, with Tumblr accounting for 450 million blogs on the internet.
It is everyone’s desire to be seen to have his posts show up on Google’s front page.
But with the traffic on the internet, it all becomes a great concern to every blogger and Content Creator with huge questions arising in his mind.
How can I reach out to the 409 million readers online?
How can my blog post stand out?
If these are among your worries, just get your mind relaxed, knowledge and mastery of SEO is always your savior in matters like this.
What is SEO?
SEO stands for “search engine optimization.”
It is the practice of increasing both the quality and quantity of your content, drawing website traffic, as well as exposure to your blog, making your brand stand out amongst others through non-paid search engine results.
Mastery of SEO entails understanding the art of ranking high on a search engine by optimizing your content so that a search engine likes to show it as a top result for searches of a specific keyword.
Knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawlers can find and understand, and also making it easier for them to see it on the front page is the other side of the coin.
This should be brought to our minds that the first five articles on Google front page get 67% of all clicks; this tells much why search engine optimization is so important.
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If your blog post, article, or product is on any other page of the Google search results than the first, then it’s the equivalent of it not ranking at all, so it becomes so important to have your blog always show up on Search Engine Results Page (SERPs).
How does the search engine work?
Search engines act as answer machines.
They keep track of billions of content, evaluate them, and decide which content is most likely to answer your query and suit your quest on the internet.
Search Engines discover, understand, and organize content on the internet to direct the most relevant results to the questions searchers are asking.
To show up in search results, your content needs first to be visible to search engines. If the search engine can’t identify your website/blog, there’s no way it will ever show up in the SERPs (Search Engine Results Page).
Search engines have three primary functions:
This is a process of discovery seeking for content scattered all over the web.
This second stage is where contents found are Stored and organized. Once a page or blog post is in the index, it’s in the process to be displayed amongst relevant queries.
This is the ability of Search engines to classify contents according to their level of relevancy.
They provide the pieces of content that will best answer a searcher’s query and make sure they stand out so visible for the searcher to see.
Most times, these search results can be organic or not.
Organic search results are the ones that are earned through effective SEO and not paid for as Ads.
Understanding the basis of Search Engine Optimization gives you a better hand over others to always have your post rank higher.
Keyword Research: The Basis of SEO
Keyword Research is a deliberate act of sourcing for strategic keywords to target in your website’s content, and how to craft them to satisfy both users and search engines.
Mastery of keyword research lies in a better understanding of what your target market requires, your audience’s intent, and specified content, services, or products they could be aiming for.
Before publishing your blog post for your audience to see, with the aid of Keyword research you must be able to ask yourself these questions;
What is the audience searching for?
How many people are searching for it?
In what format do they want that information?
What relevant words are they looking out for, that can attract them to my post?
Having the best words to type into your article is not all it takes, the bigger task is what terms and keywords are your audiences in need of.
These are necessary things that make your brand, products, services, or other topics your website addresses, to be on the frontline display of the Search engine page.
It could be a bit difficult getting these keywords, so you can enter those keywords into a keyword research tool to discover average monthly search volume and similar keywords related to it.
Keyword research tool like;
Answer the Public;
Google Search Console;
Bulk Keyword Generator;
Google Keyword Planner;
In the process of keyword research, you discover relevant keywords for your content, and also notice the search volume of those keywords.
After getting a full grasp of relevant keywords that are necessary for your blog theme, crafting your message is the next thing to do.
You must make sure your web content exists to answer search queries, to serve as a guide to internet users, and also deliver relevant information to them.
Search engine ranking is not all that is and should not be the sole purpose of content creation.
On-site Optimization entails you avoid plagiarism of any sort, and this includes taking the content of different creators and republishing or publishing without their authorization and without adding original value to it.
It should also be noted that you shouldn’t ever try the means of publishing auto-generated content.
These are posts that are generated, edited by a bot with the intent of manipulating search engines and rank high.
Most auto-generated content bear little or no value to the user because they make less sense as they are just a combination of words brought together by a bot.
Instead of rewriting texts using bots, you can identify pages that rank high on the theme/keyword you plan writing on, figure out features that they possess, and create content better than they have.
Additional SEO Tips
Finally, you’ve created content that is being sorted after, tackles queries, and search engines also understand it correctly, but there are little touches you’ll need to put in place to give your content that perfect ranking; the use of backlinks.
Backlinks, which can also be called inbound links or external links, are HTML hyperlinks that direct websites all at once.
This is the addition of an external link that relates to your content to draw the audience to your site.
The use of these links must follow Google’s search quality Rate Guidelines through the concept of “EAT.”
E-A-T is an acronym for Expert, Authorization, Trustworthy.
Before you add links to your context, you must make sure they are trustworthy and earn authority with search engines. It can be challenging to find these links, but there’s a quick hack to determine which links to use.
This quick hack entails you must ascertain the Domain authority, Page Authority, and Spam Score of any link you wish to use.
Just as page authority measures the estimated ranking strength of a single page in a website, Domain authority calculates the strength of the entire domain.
Spam Score represents the percentage of sites that bear similar features with websites that have been penalized or banned by Google.
A high Spam Score on a website doesn’t mean the site is full of spam or could be banned. It’s an indication that you should do some more investigation into the quality and relevance of this site and the content it provides.
Spam Score comes in percentage ratings which are as follows;
1-30% – Low
31-60% – Moderate
61-100% – High
With all these in mind, always remember that consistent progress leads to perfection.
Welcome to the world of SEO analysts.