SEARCH ENGINE OPTIMIZATION: BASICS

Do you own, manage, monetize, or promote online content via Google Search? Confused on how to generate valuable traffic to your site? This article is for you. Are you the owner of a growing business, or the search engine optimization specialist in a Web agency? This article will help increase your passion for SEO. If you’re interested in having a complete overview of the basics of SEO, you are indeed in the right place.


The abbreviation SEO stands for Search Engine Optimization; one tool required for gaining online traffic. You should aim at building a website that will benefit your users. Any optimization must be geared toward making the user experience better. One of those users is a search engine, which helps other users discover your content. Search Engine Optimization is about helping search engines understand, display content, and add little modifications to your website.


Search Engine Optimization (SEO) is one of the methods of growing the quality and quantity of website traffic by increasing the visibility of the web page to users of a web search engine. In addition, it may target different types of searches, which includes: image search, video search, academic search, and news search. Increasing the number of inbound links is another SEO tactic.


Perhaps the most important aspect of search engine optimization is how you can actually leverage SEO to help drive more relevant traffic, and sales for your business.


WHY IS SEO NEEDED?


Every day, billions of searches are conducted online. These produces a very big amount of specific, high-intent traffic. As a businessman, it is highly necessary to have a website that is SEO friendly, this way, users can see, know and buy your product from searching online. Promote the online visibility of your business and record a reasonable level of growth.

Many people search for specific products and services with the intention of paying for these things. These kind of searches are known to have commercial intent, meaning that, they are clearly indicating with their search that they want to buy something you offer.

search engine optimization


HOW GOOGLE WORKS


Furthermore, it is important to note that Google is responsible for the majority of the search engine traffic in the world. There may be a difference between one industry and another, but Google is likely the dominant search engine that displays results that your business or website would want to show up in.
Even though Google dominates among search engines, it is advisable that you do not sleep on other sites like Bing and Yahoo.


Google’s algorithm is extremely complex:

  • Google’s algorithm determines relevance by “crawling” or reading your website’s content and analyzing whether that content is relevant to what the searcher wants based on the keywords used in the content.
  • Google is looking for pages that contain high-quality information relevant to a searcher’s query.
  • Google determines quality by the number and quality of other websites that link to a page and the site as a whole.

Also, Google algorithm evaluates additional ranking signals to determine the rank of a site by:

  • How users engage with a site (do they find what they need in the site or they click on another link?)
  • The loading speed and mobile friendliness of the site.
  • How much content a site has.

However, there are other ranking factors that Google’s algorithm consider with respect to searches because it is constantly updating its method to ensure users have the best possible experience.

SEARCH ENGINE OPTIMIZATION KEYWORD RESEARCH

One step in search engine optimization is to know what you are optimizing for. You must identify terms people are searching for, known as “keywords,” that you want your website to rank for in search engines. For example, you may want your laptop company to show up when people search for laptops; specs and prices, you must use laptop related keywords like the brands of laptops.

Read Also: SEO And Marketing Trends In 2020 (INFOGRAPHICS)

Factors to consider in Search Engine Optimization Keyword Research

You must carefully look into some factors before determining the keywords you want on your site.

  • Relevance: The frequency of a term in a search engine doesn’t necessarily guarantee its relevance to your prospects. But, there must be a connection between the content on your site and the user’s query because that’s one major ranking signal.
  • Competition: Keywords with higher search response/volume can drive significant amounts of traffic. But the struggle for premium positioning in the search engine results can be intense, so you must be firm in your keyword distribution in every content on your website.
  • Search volume: You must also consider how many people are actually searching for a given word. Have a rough estimate. For example, many people will be searching for “Covid-19” during this pandemic. There’s a high chance of gaining relevance for your website if it has contents on Covid-19. The more people search for a keyword, the bigger the potential audience you stand to reach. Conversely, if no one is searching for a keyword (such cases are rare), there is no audience available for your content through search.

Read Also: SEO for beginners

Unfortunately, Google has stopped giving information concerning what people search for to analytics providers. But, Google makes some of this data available in their free Webmaster Tool Interface; this is a very valuable SEO tool for discovering search query data and for analyzing various technical SEO issues.

ON-PAGE OPTIMIZATION FOR SEARCH ENGINE OPTIMIZATION

Since you have a knowledge of keyword research and have your keyword list, the next important thing is to implement your keywords into your site’s content. Each page on your site should have a target, a core term, and a “box” of related terms.

On-page elements

There are six basic on-page elements necessary for driving traffic to your site, they include:

  • Title tags: One impactful place you can place your keyword is in your page’s title tag.
  • Meta descriptions: Meta description is an HTML element that can be updated in your site’s code, but not seen on your actual page. It is effectively your site’s additional advert copy. Google has some liberties with what they display in search results, so if you have a compelling description of your page that would make people searching likely to click, you can increase traffic.
  • Body content: You must have quality content to bring searchers to your site. And make them stay or come back again.
  • Alt attributes: This is HTML element. It you to attach alternative information for an image if a user can’t view it.
  • URL structure: Do not try to cram in as many keywords as possible; create a short, descriptive URL.
  • Schema and Markup: This is not a ranking factor yet. Because it won’t guarantee your page to come up higher in search results. Rather, It does give your listing some extra “real estate” in the search results, the way ad extensions do.

Conclusion

This article is just an introduction to the basics of SEO. Remember, showing up in various search engine results Is just the first step to gaining traffic. You still need to make users get to your site, take the action you actually want them to take. To do this, you must be consistent.

About the author

Agim Amaka is a writer at Dailyngn.com. With vast knowledge in writing, she dishes out quality content and articles for blogs, websites, and posts for various social media platforms. As an extraordinary writer, she is very much concerned about her audience, readers and clients.
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