A lot of persons are quick to start up a business but lack basic marketing strategies on how to grow their business forgetting that the growth of any business depends majorly on how well they employ good marketing strategies. It all starts from having a viable idea on what you want, discover a profitable niche, define a target area and have something of value to sell. Whether you’re peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible.
However, identifying the right marketing strategies to market your business is not linked to rocket science. You can make that happen if you are able to follow the rules. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while sustaining a profit with a converting offer?
Today, with so much vying for our attention from social media, to search engine optimization, blogging and pay-per-click advertising, it’s easy to see why most businesses are ready to do whatever to market themselves. The opportunities are there, it is left for you to grab one and gain prominence.
Also, the sad truth is, most entrepreneurs are so busy working “in” their businesses that they fail to work “on” their businesses. We often neglect to wield the right digital marketing strategies that will help fuel our business’s growth. Here, we will discuss what it takes to do that. You have to analyze and understand the basic mechanics of your product/service and how to effectively reach a larger audience without losing your shirt. No matter what marketing strategy you use, if you don’t have an effective sales funnel and optimize your conversions, you will just be pouring water on a rock.
What are the best marketing strategies to use?
Most businesses are faced with a difficult riddle. There’s a clear need for increased visibility to drastically improve sales. But in order to get more visibility, businesses have to spend more money. When you go low on funds, what are you supposed to do?
However, there is no obvious and clear answer to that question that covers all situations. But there are things that can be done today, right now, even on a shoestring budget, to reach more customers without breaking the bank. It all boils down to time. If you lack the money, you sure better have the time to put in the sweat equity.
Either way you take it, as long as the fundamentals of a sound business are there and you’re working tirelessly to build a strong relationship with the consumer by sincerely trying to add value, then you can follow these few go-to marketing strategies to help you market any business online.
This is one of the best digital marketing strategies that you can’t ignore. That’s where all the so-called magic is happening because people are more reachable online than offline. Some businesses have been built solely on the backs of social media. Although, it can be intimidating at first. But as you build momentum, and time goes by, you will find posting on social media very easy.
Also, you could hire a social media manager if you have money to burn. But if you don’t, just be yourself. Be authentic. Be real. Post your products, thoughts, and anything that you find relevant and useful that would help your audience either learn more about you and your business, or about the industry that you’re in. Litter your page, timeline or space with enough contents. Rich contents that can help you sustain the attention of your audience.
Use direct messages on platforms like Instagram and even Snapchat or Twitter to reach out to other successful businesses or even to communicate with potential customers who might be looking for your products and services. This is a very powerful marketing strategy. With little megabyte, you can reach hundreds of customers in few hours.
Create video tutorials.
Seeing they say, is believing. One of the most effective ways to get the word out on your business is to create video tutorials. Teach people something useful. Let them see you teach something lucrative. Walk them through it. Step-by-step tutorials are all the rage. Make it interesting, employ effective communication. People will spend time learning via video tutorials than written tutorials. The better you are at this, and the more value you provide, the quicker you can boost your visibility, and ultimately, your sales.
In recent times, YouTube is the second largest search engine in the world behind Google. Whenever someone wants to learn something visually, they head there. You have likely done it yourself countless times. So just ask yourself what you could teach in your business that would help consumers solve some issues? What got you into business in the first place? You may be shy to show your face and speak to people, but you must kill that stage fright. Before you focus on killing that, sometimes, you don’t necessarily have to appear visually on camera. But your voice must be heard. There is additional trust when people can see you or hear your voice. They know for sure that the person behind this business is real.
Do not ignore the visibility and reach of YouTube as it is one of the most effective marketing strategies your business needs.
Having a blog is also a great idea. If you don’t have a blog for your business, then you need to start one immediately. Although, most people find blogging mundane because they lack the visibility. The truth is that your blog is going to be like a desert unless you know what you are doing. You may not necessarily blog on your own blog because you don’t have the audience you need but you could start authority blogging.
There are several authority domains you can on. With platforms like Medium, you can post content, answer questions on Quora and Reddit. Or get into LinkedIn’s publishing platform. These are all authority domains that anyone can post on, which have massive audiences, giving you instant and immediate reach right now.
When you do blog, ensure that you blog effectively. Don’t post thin content. Think about adding value. Worried about revealing all your business secrets? Don’t be. Be out to give people so much value that you instantly become a boss in their eyes. This is one of the most powerful marketing strategies you can use to market any business.
Understand search engine optimization
This is one of the difficult marketing strategies that requires great work because it covers a wider niche if you play your card well. But it’s also an area that many people are deathly frightened by. Yes, SEO can be frightening and difficult. But it can also be powerful. And when you learn to leverage it, and you learn SEO the right way, the sky truly is the starting point for your business.
You can’t take shortcuts with SEO. Just like in business, you have to put in the work and the time if you want to see the results.
It is either you learn SEO or employ a SEO expert to help you boost your business.
To do this the right way, do not spam keywords. This is one of the biggest mistakes most people make. Endeavour to create your own content while also paying homage to search engines. But more importantly, ensure that whatever it is that you’re conveying is insightful, engaging, unique and adds a reasonable amount of value.
You may not have enough time to build your own audience or be an influencer but you can leverage on influencers as one of the basic marketing strategies. But the key is to find the right influencer. You don’t have to go with influencers with millions of followers. You could opt for micro-influencers with tens of thousands or even a hundred thousand followers and with the right content on their page.
The trick? Find the right influencer in your niche so that you will target the right audience. It’s not just about spreading your message. It’s about spreading your message to the right consumer base. If you can do that properly, then you can likely reach a sizable audience for not much money invested when you think about the potential profit it can give back to your business.
If your sales systems and products are in place, then this is likely the right marketing strategy for you amongst other marketing strategies. Evaluate the situation and reach out to influencers and gauge their pricing. Do small tests and see what works, then go for it.
Use Facebook ads with re-targeting.
One of the most realistic marketing strategies you can use to market just about anything these days are Facebook ads. With Facebook, you can reach a very specific audience and you can do it very easily. You can target your audience by interest, age, relationships status, geographic location, and so much more.
But the tip to getting great results isn’t just about click-traffic. You have to focus on conversions and re-targeting through pixels. If you don’t know how to install the Facebook Pixel on your site, then go and learn how to do this immediately. Even if you’re not running Facebook ads, you can build your audience with a pixel.
Pixels help you track everyone who comes to your site, and you can build custom audiences around them. For example, if you post content about how to learn to see children’s wears, and you track visitors with pixels, you can then market cloth making certification to people who have already shown an interest in that already because they visited that specific page. And your conversions will skyrocket.
Make use of LinkedIn
Do you have a LinkedIn account? If yes, do you post videos on your LinkedIn profile? If no, go and create one as soon as possible. Did you also know that you can easily add videos to your profile? Why not take the time to introduce yourself and your business. Link that to your profile description. This is one of the easiest marketing strategies that will help you passively market your business and in turn, it can lead to shocking results.
If you have lots of connections on LinkedIn and you’re not really posting on there, start immediately. You can reach a large audience, especially when your content is Rich and your posts go viral. This is a great place to convey the entrepreneurial journey. Talk about your challenges and tell stories. The more effective your stories, the larger your potential reach when you go viral.
You can also reach out to other businesses and collaborate with like-minded entrepreneurs on LinkedIn. Too many people overlook this, leverage on this, and create a niche for yourself and your business.
Create an affiliate program
There are other business strategies that can give you massive result but most people do not understand the power of affiliate marketing. Affiliates can provide massive fuel for growth. But approaching the right partners isn’t always that easy. You have to have good negotiation if you want the bigger affiliate to take you seriously.
Most persons get discouraged after a few setbacks, but you should not allow emotions to get in the way when it comes to affiliate. Build an affiliate program and start reaching out to potential affiliate who can assist you. Remember, you can’t grow all by yourself.
Use email marketing sequence
This, amongst other marketing strategies is a good sales funnel. These are the automated messages that go out to users once they subscribe to your list. Use your email sequence to build a relationship with the subscriber. Be authentic and simple. And convey your message.
Use the email responses and clicks to segment your list. For example, if someone clicks on a specific link, they’ve clearly shown an interest in something. Tag that subscriber to market to them later. If someone buys, tag them as a buyer. Identify your buyers. This will help you understand what your audience responds to better, making you a good communicator, and a better businessperson.
Wrapping up, do not procrastinate in following these marketing strategies as they will help a great deal to boast your business awareness and overall growth. Marketing strategies are not myths, they work effectively if only you apply them rightly. Also, you could employ a marketing strategist to help you when necessary.