How to Embed Google Forms in an Email

Google forms are undoubtedly important in business, especially for collecting customer feedbacks, or applications for a job opening. They help to integrate effortlessly with other Google products such as Google Sheets, which allows you to make worthy of all data that you collect. Google Forms also work well with platforms like YouTube, enabling you to upload videos seamlessly.

However, if it is your first time using Google Forms or you want to undertake a challenging task using Forms, there are tendencies that you will feel overwhelmed since you are new to it. But don’t worry, this article will help you get used to it. We will briefly explore all of Google Forms’ features, tools and functions here in this article, to enable you prepare your forms within minutes.

First, we will discuss how to use Google Forms, how to get the link to your Google form, how to make Google Forms, how to share, and different ways you can embed Google Forms.
Note: You can use Google Forms to create customer feedback surveys, job applications, RSVP forms, quizzes, order forms, time off requests, and more. Using Google Forms is not difficult, even if you are not a tech savvy. By following simple rules, you can easily navigate and do what you want to do.

How to get the link to your Google Form

  • To get the link to your Google Form to send through social media, text, or in the body of an email, go to the “Send” button at the top right of your form.
  • Beside the”Send via” text, click the link icon. Copy the link provided, and send to recipients.
  • Google Forms are amazingly easy and intuitive, once you get to know all the necessary procedures involved. Like we said earlier, you have the option to add questions, a title and description, an image, a video, or even an entire section within each template.
Additionally, Forms are not entirely independent, as they can fit in well with other platforms. For instance, to embed a video, you can search YouTube videos from within your Form. You can also upload or search for an image without having to leave Forms.
How to embed Google Forms in an email

How to make a Google Forms

  • Go to, then choose a blank form or template from your template gallery.
  • Fill out or adjust the necessary information (input necessary information only).
  • Be sure to title your form, and include a description. Also, you can add images or embed videos.
  • Meanwhile, on the right-hand side of your form, you will see a toolbox with five icons – “Add question”, “Add title and description”, “Add image”, “Add video”, and “Add section”. Use these to personalize your form further, if necessary.
  • When you are ready, click Send in the top right. Type the email(s) to which you want to send your form.
  • Then click “Send” in the bottom right.

How to share a Google Form

Sharing options are easy to identify while creating your Google Forms. To share a Google Form, you can either send it directly to the email(s) you provide, send a link to recipients, or embed the HTML of the form into a blog post, landing page, etc.
  • Click the “Send” button at the top right of your form. Then, choose one of the three options listed beside “Send via … “. Alternatively, there are Facebook, Google Plus, and Twitter icons at the top right of the same “Send” pop-up box.
  • Click on one of those if you want to share your Google Form to one of those audiences (you can as well share to more than one platforms). When you are ready, click “Send” in the bottom right corner.

How to Embed Google Forms in an Email

Embed Google Forms in an email

Sharing your Google Form link is not the same as embedding your Form in an email. However, while you can technically embed a Google Form directly in an email (by copying the embed link straight from the form and pasting it in an email), you probably don’t want to simply because sending your form to email addresses you provide looks more official.
In other words, people are weary of clicking on links, especially in their emails considering the level of scam schemes online.
  • Simply go to, then select a blank form or template from your template gallery.
  • Within the form itself, you can adjust almost everything, including title, description, and sections. You can also add images or videos.
  • When you are ready to use your Google Form, simply click the “Send” button in the top right, and type the email addresses to which you want to send your form.
You can also embed your form in a blog post or landing page, or send the link itself.

Using email forms for email marketing

Furthermore, forms are essential because they are a secure way (when done correctly) to collect important data from subscribers and customers for your company. But the challenge is that you can’t guarantee the security of a form in an email. And even if you have some way of making it so, the email clients your subscribers are using may see the form as a security risk and pop up an alert to the subscriber, which can discourage him or her from completing it.
The possibility of the form popping up as a security risk alert is one of the main reasons we recommend that business owners desist from using forms in their email campaigns. Also, including an HTML email form allows the risk of ending up in the spam box, as most email clients consider such forms as spam. If you must use forms in your email marketing, you have to go for alternatives.

While some email clients will disclose to their subscribers the potential dangers attached, others will outrightly disable the forms. So, if you want to send out a form in your email, be aware that some recipients will not be able to use it. And for those that may be able to see the form, they might think twice about submitting data when they see a warning from their email client. However, you won’t blame them entirely because they are trying to keep their territory safe from scammers.

How to share Google Form responses

Just like sharing Google Forms, you can also share the responses, and the procedure is quite easy. To share your Google Form responses:
  • Go to the top right of your Form and click “More” (the three-dot icon).
  • Click “Add collaborators … ” Then input the names or emails of the people with whom you want to share responses.
  • Click”Send”.
  • When the collaborators receive the form responses, they can send the form to others, and even edit the form themselves (which is an advantage in case you omitted something).

How to Close a Google Form

Just like you open a template to create a form, you can also close it when necessary. If you want to close the form, follow these few steps:
  • Click “Edit This Form” on the form you want to close.
  • Then select “Responses”.Click the button to the right of “Accepting responses”.
  • Once it says “Not accepting responses”, your form is now successfully closed.

How to Embed Google Forms in a Website or Blog

This is another way to embed your Google forms, especially for those that run a website. Embedding Google forms in your site will help the build the engagements on your site. And also you will get to have first-hand information about what your audience wants via the survey questions you ask.
Since, it is directly for your site, you may not necessarily need to ask personal information about your customers. Just get their opinions about your site and the best to improve.
Also, it is faster to share a link to your Google Form in a chat or embed/link it to part of your email text. This embedding technique is particularly useful, and enables faster link-sharing. It may also mean that you don’t mind sharing a form that is hosted and branded with Google.
Here are the steps to help you:
  • In the “Send Form” pop-up, click on the icon with two pointy brackets close to the “Send via…” options.
  • Copy the HTML that appears by clicking the Copy button, or press Ctrl + c (Windows) or ⌘ + c (Mac) on your keyboard.
  • Your form will appear in your page within an iframe. You also have the liberty to adjust the height and width of the iframe. But remember, iframes may cause usability issues. Sometimes, it doesn’t fit in the page or looks odd.

  • Paste the code into your web page where you would like to display it, usually somewhere in the body of the page.
  • Then, you have your form embedded in your web page.

One of the biggest advantage of this method is that, you can share the URL of your domain with your users. This will make your users comfortable and relaxed knowing that they will be giving out their responses in a form hosted in your domain, instead of a less secured shared form that is hosted in Google domain.

Furthermore, there is another way to embed Google forms in your website. It is however a bonus, if you don’t want to use the first option, you can go for this one.

How to Embed Google Forms in a Website or Blog (without iframe, without Google branding)

This is another option where you can embed your Google Form within and make it look like your website. You will need to get Formfacade. It is an add-on plugin for Google Forms. Similar to the previous method, Formfacade will give you an embedded code, which will allow you to render your form without iframe and without Google Form branding. Installing Formfacade from GSuite Marketplace is very easy, just follow these steps:

  • Click on three dots on the top right of your Google Form.
  • Then click on “Add-ons” from the menu.
  • It will open a list of GSuite Marketplace apps. On the “Search apps” bar type “Formfacade”.
  • Click on the thumbnail of Formfacade app and follow the install and authorization steps to get it added to your Google Form.

Now that you have gotten Formfaacade, it is time to embed-ready HTML code. Follow these steps to get the code to embed your Google Form in your blog or website without iframe.

  • Click on the puzzle icon on the top bar of your Google Forms. That’s where you will find the add-ons that you installed.
  • Click on “Formfacade”.
  • Right in the add-on’s menu, click on “Embed in a webpage”.
  • After that, mention your website’s CMS. Note that this step is important for the add-on to automatically assemble your embed code with more appropriate HTML/CSS code.
  • Click on “Next” and follow the steps to get your embed HTML code.
  • Embed the code into your web page. Then your form will have a similar look with your website’s theme and colors.


Just like we said earlier, you do not need a web developer to create your Google Forms. They are very similar to handwritten questionnaires. It is very easy to prepare and use. Anyone can use it when they follow the right procedures. Also, many companies and startup businesses use Google Forms for surveys (collecting customers opinion for the growth of the company).

Even marketing agencies leverage Google Forms, because that is the fastest way to get the opinion of your audience since it is compatible with both Android and iOS devices. However, while preparing questions for Google Forms, remember not to ask prying question that will trigger paranoia in your audience. You need them to answer questions sincerely, as their answers will determine your next business-related decision.

So, as much as your survey is important, understand that people value their privacy. Therefore, endeavor not to misuse the features of Google Forms. We are sure this article answered your questions and has helped you gain insight on how to go about Google Forms. But if you have further questions or contributions, kindly use the comment section.

About the author

Agim Amaka is a writer at With vast knowledge in writing, she creates quality content and articles for blogs, websites, and posts for various social media platforms. As an extraordinary writer, she is very much concerned about her audience; readers and clients.