Domain Age, Google Pagerank, and Alexa Rank

Domain age, Google pagerank, and Alexa rank, these are terms you’ll come across time and again whether you’re a new or professional blogger.

And these terms are quite important, some more than others.

Therefore, in your blogging career, you’ll have to pay close attention to them since they can determine your success and the speed at which you make money.

So, what does domain age, Google pagerank, and Alexa rank mean?

Read on to find out!

What is Domain Age?

Domain age defines how long your domain name has been online.

Specifically, this is the length of time from when the domain was registered with a domain registrar, to the current day.

Accordingly, your domain age can be one week, two months, five years, and even twenty years.

But is domain age important in search engine optimization?

While some SEO experts will tell you no it isn’t, others will tell you it’s very important.

Either of these will have valid reasons to back their claims, but here’s what you should know, domain age is important in SEO.

Why is that?

We’ll tell you shortly!

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Why Domain Age is Important in SEO

Domain age is important in SEO for the following reasons

Authority Website

It goes without saying that if you’re in the game longer, then you’re an authority in your niche.

Let’s take for instance, you’ve been blogging for the past two years.

And within that time, you’ve gained more knowledge in your chosen niche, gotten higher-ranking pages, and even amassed a loyal reader base.

You’re authority in your niche!

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Accordingly, Google often prioritizes older domains in its search engine ranking since it takes time to build a good reputation.

These domains have stood the test of time, are trustworthy and have become a tough competitor with others in their niche.


So you created a new website, purchased a new domain and began building backlinks to it.

You were so dedicated in your efforts to build links and began to see the fruits of your labour.

Then you got excited and increased the pace at which these links are built.

However, three months later, your site no longer ranks on Google’s first page and not even on its fifth page.

There’s a reason for that!

Your domain is new and you built these links at a fast pace.

Hence, you’ve probably landed your domain in a sandbox which it can remain for months and even years.

So you see, domain age is important.

Imagine if you were building these links at the same pace and to a site that has aged, there’s a lower potential that the same negative impact will be evident.

On the otherhand, some webmasters prefer buying aged domains since they have SEO benefits.

Despite this, you need to check the domain’s profile that it’s very clean and there are no spammy links pointing it to it.

How to Check Domain Age

It’s quite simple to check your domain age.

All you need is a domain checker tool or software to help you begin.

This tool will provide you with the following:

  • IP address
  • Domain registrar
  • The Domain nameservers
  • Domain expiration date
  • Date of domain’s last update
  • Way backlink that will check the domain’s history including layouts, former designs, content, etc. 

What is Google Page Rank?

Google page rank (PR) is a rank from 0 to 10 given to domains on the internet.

The higher the number, the higher the site’s authority or value of its pages.

This rank is also calculated by considering the following:

  • The quantity and quality of inbound linking pages.
  • The number of outgoing links on each page linked.
  • PageRank of each linking page.

It, therefore, means that all new blogs are ranked as PR 0 upon creation.

Accordingly, your domain is regarded as an authority blog if you have a page rank that is from four and above.

In the same vein, lots of sites would be looking to build backlinks on your site if your page rank is high.

The above is evident on marketplaces like Fiverr and SEOclerks where buyers are often on the lookout for domains with high PR.

On the other hand, Google page rank can easily be manipulated, which is why Google does not really give it great consideration unlike before.

Google also stopped updating these ranks in 2013.

Nonetheless, a higher pagerank is still important.

As already mentioned, it passes more link juice to the sites linked to it.

Here’s what we’re getting at:

In your quest to build high quality backlinks, it is important to get some from sites with high PR.

At the end of the day, you should have a good ratio of links from low PR and high PR sites. 

How to Check Google Page Rank

An SEO tool will also enable you to check your Google page rank.

The information displayed by the tool will include the following:

  • Your domain’s PR
  • Number of dofollow links to the domain
  • Number of nofollow links to the domain
  • Your domain’s Alexa rank

What is Alexa Rank?

Alexa rank categories all sites on the internet and gives them a rank based on their popularity.

Metrics that are used to rank these sites include the amount of traffic to it and even backlinks pointing it.

Unlike domain age and PR, search engines do not really pay attention to your site’s alexa rank.

However, potential advertisers on your blog may fall back on your alexa rank to determine if you’re getting huge traffic.

And if you are, it’ll increase the chances of you getting paid for the ads they’ll run on it.

Needless to say, it’s easy to manipulate Alexa rank, since some users can easily send bot traffic to their site.

Hence, the tool will still be unable to tell it apart from a legit traffic.

On the other hand, you can use any site’s Alexa rank to gain an insight to it.

You can check the following:

  • Sites similar to it
  • Where most of the site’s traffic is coming from
  • Keywords used to access the site


Domain age, Google pagerank, and Alexa rank are important metrics that can help you push your site to the top of Search engine result pages.

However, greater focus should be given to quality content and backlinks.

When either of these is done right, then you’ll be getting significant traffic to your site in no time.

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