Branding is now a common word, but a lot of businesspersons still do not know how to what it entails. There is personal branding, product branding, and lots more. But there is still confusion around its meaning in business. How do you brand your business? Do you need to hire an expert? Yes, branding is expensive, but there are other ways to brand your business without breaking the bank.
This article will explain how to brand your business and how to utilize your time to get what you want. Branding is an essential part of business development. It is the foundation of offering your business a voice, identity, awareness, and value. And the good thing is that there are many affordable resources, platforms, and tools available. Here are seven steps as a guide on how to brand your business.
How to Brand your Business
Note that you can implement most of these steps without spending money. Also, know that you must keep your customers or audience in mind when building your business brand.
- Understand your customers and audience
- Develop an identity for your business
- Create a consistent social media presence
- Start a blog or website
- Make customer service your priority
- Leverage co-branding
- Organize a class or webinar
Understand your Customers and Audiences
Before now, you must have heard about the importance of knowing your audience. Well, your audience is the main factor in your success in business. And if you do not know how to reach out to customers, it is a big problem. In branding your business, your audience comes first. You must understand their needs, know their geographical area, and what excites them. Does your brand values resonate with your audience? Can your customers relate to your business model? In understanding your audience, these are questions you need to answer.
Also, you must know the best platform suitable for reaching out to your audience. Now, if you are a fashion brand, you know that Instagram has a good number of fashion freaks compared to other platforms. Your niche determines your ideal social media platform. Although you can also leverage other platforms, there should be a particular platform that drives traffic for you.
Furthermore, in understanding your audience and customers, you must be emotionally intelligent to relate with them, as you are dealing with human beings. A more empathetic approach generates real involvement with your brand. In all, understanding your potential clients is the only way to reach out to them with ease.
Develop an identity for your business
Apart from your products or services, what does your business stand for? A lot of businesspersons offer products and services with no clear indication of what the brand stands for. For example, Apple is a brand that has retained excellence as its identity. They make sure that all their products depict excellence. Developing an identity and voice for your brand is necessary because there are times when your brand identity will speak for you and not your advertising technique.
When branding, your brand identity should be related to your values, business motives, or whatever you deem fit. But make sure it creates a lasting memory in the heart of your customers. Also, to showcase your brand identity, you can create content on them via any social media platform or blog. This identity must reflect your business values, mission, and goals. Another example, if your business value is accessibility to customers, you can create a plan that will allow you to communicate with people, especially in the comment section of your posts.
Also, when branding your business, the first thing that customers look at is the logo. It is the first thing that reflects your brand identity. Make your logo simple and easy to identify. Anyone who sees the sliced apple sign knows that such a product is an Apple product. The same goes for Facebook and other simple logos. Developing your brand identity begins from making your brand accessible to all.
Create a consistent social media presence
Nowadays, business branding takes place mostly on social media. Every goal-driven businessperson is leveraging social media and the numerous incentives that come with it. To build a brand that will stand the test of time, you must create a consistent online presence. This tip resonates with developing a brand identity because how much people know you depend on how well you put yourself out. After understanding your audience and creating an identity for your business, you must put yourself out as much as possible to gain the recognition you want.
However, knowing the social media platform to dwell on is sometimes very difficult. All you have to do is look out for your competitors and their target market. Also, focus on how your audience interacts with social media, then direct your energy and strategy to that platform that ranks higher. Meanwhile, in cases where you cannot maintain consistency, you can hire a social media expert. Hiring will not cost you much.
For a start, create a plan for both Facebook, Instagram, WhatsApp, LinkedIn, and Twitter. Run a simultaneous test on all by doing something on all of them. Check the outcome after one month. While the plan is ongoing, pay close attention to your competitors and understand, from afar, what they do. This will help you have a precise focus on where to direct your energy. If all the platforms turn out well, there is no crime in handling all since you want to build your brand. Remember, consistency is the key, and the growth of your brand depends on it to a large extent.
Start a blog or a website
While we have talked about blogging before, it is still necessary that we mention it here again. Blogging is an essential part of business branding and inbound marketing. Creating content that meets peoples’ search engine needs increases your reach and visibility. That is why you must make your content relevant to your audience and optimize them for search engines. Information is an asset, and people are seriously looking for it.
Creating content for a blog is not an easy task because you will be burdened with meeting the intellectual needs of your audience. However, you can conduct keyword research, which will tell you the popular topics people are searching for on search engines. Also, as we mentioned earlier, an editorial calendar can help you maintain consistent timing while creating fresh content for your blog. Blogging may not be expensive, but it takes time.
Make customer service your priority
Your customers are the bedrock of your business. In branding, customer satisfaction is everything. Your ability to keep your customers glued to your service or product increases your brand visibility. A satisfied customer will talk about your business to other people without your consent. Positive reviews go a long way in business branding. Also, new customers want to see real customer reviews before they go ahead to purchase your product or service. As you are branding your business, you have to display those reviews to guarantee the trust of new customers.
Furthermore, customer service is the cornerstone of any brand. The recognition that your brand will earn from reviews is something you should hold dear. Also, while branding your business, make sure that your customers’ experience resonates with your values and business motto. That is the easiest way to create a lasting impression of your business on them. Your customers should be able to relate to your brand anywhere, anytime. And that can only be possible when you give them a lasting customer experience.
As a startup company or business, you can take advantage of big companies to grow your brand. You can pitch your tent there for a token. Larger companies have a wider reach, especially the amount of audience they have. Since you are just starting, you may not have as much audience to boost your morale. To save you unnecessary stress, you can partner with such companies to help you announce your brand to the public.
Also, apart from large companies, you can take advantage of social media influencers. Social Media influencers are people who have built steady followership and engagement for themselves on social media. It could be on Facebook, Instagram, Twitter, etc. Take advantage of their popularity and let them announce your brand to their audience, of course, for a fee.
However, you must be careful while picking a brand, or an influencer. Make sure that their priorities and goals align with yours. That is the only way to maintain your brand name while partnering with others. Their brand should not overshadow yours, there should be a strategic balance to sell your brand and retain your policies. Here are some things to consider if you want to co-brand.
- Will your partner’s audience be interested in your brand when you are co-branding?
- Is the partnership necessary?
- Will your audience trust your co-brand? Trust is important. So you must make sure that your partner approaches your audience with full confidence.
- Do you have something to offer your co-brand? The partnership should be a win-win: For you, your co-brand, and your customers.
Also, if you have an international audience and your co-brand does not know, remember to mention it when discussing the partnership model. Meanwhile, no matter how difficult building your brand might seem due to lack of resources, always have fun with the process. Although there will be a degree of strategy and logic involved, implement a creative exercise to help you handle the technicalities well. Also, in your partnership, be relative. Do not be so uptight with your partner even though it is business.
Organize a masterclass or webinar
A fantastic way to grow your brand is by sharing knowledge. People are attracted to learning skills in their comfort. And a masterclass or webinar is a sure way to attract them. Also, by optimizing your class or webinar with hashtags, you will find participants faster. This masterclass can be a 45-60 minutes session within your desired number of days. You can discuss an overview of your business, your journey so far, how you got it right, and how you use your strategies to build your brand.
However, this webinar may not necessarily be about your business. But since you are building your brand, you must add your business to your topic of discussion. You may want to talk about personal progress, life in general, but always attach your business to the story. That is an even faster way to connect to your audience and build a relationship with them.
For example, if you run a skincare business, you can host a webinar. In your class, you can highlight various skin types, how to identify your skin, skin diseases, common skincare mistakes, etc. In addition to these headlines, you can also discuss how you started your skincare business, the challenges you faced, how you overcame them, your business stage, and plans for your business. Meanwhile, do not discuss everything about your business, so you will not give your competitors an edge over you. Discuss the basics, talk about your brand, and earn.
Furthermore, if you want to host a written webinar, WhatsApp is a good platform for that. But you must get as many contacts as possible to be your audience. You can also host a video webinar on Facebook, Instagram, Zoom, or any other collaborative app. At the end of the class, make sure you have a report. This report must show the total engagements and effects of the webinar on your social media handles. Your final report will determine your next line of action.
Branding on a budget is possible. You have to make realistic plans. Use the resources you can afford to the best of your ability. Be creative and flexible. Your brand is you, and you are your brand. So, have fun in your journey, build a real relationship with your customers, and be always open to improvements. Also, you may not do all these we have mentioned alone. Endeavor to work with people that are like-minded to help you achieve your goals.