On October 24th, 2019, Google launched what it termed one of its biggest projects in the past five years. This project is an update to its search algorithm.
Google Bert, as it is called, is a significant break in Search Engine Optimization as it enables process searches and queries, linking you to helpful results.
Bert has been developed as an algorithm to assist Google crawlers in matching natural, spoken language to its tag and delivering a faster, accurate result within its search range.
This update is a significant improvement to readers and active internet users(Collective), but this becomes a critical milestone to conquer for bloggers, content developers, and copywriters as well.
Bert has added task, making it a more painstaking task to beat SEO ranking an appear among the first three results for related searches to your blog.
Bert is an acronym for Bidirectional Encoder Representations from Transforms Technology.
It is a network-based technology that is used for natural language processing(NLP), making searches and queries more conversational than ever.
Bert, as a transformer Technology doesn’t work just as a bot for language but as an excellent tool for conversation, which even linguists can’t beat.
Transformers are word processing models that analyze multiple words when entered into the search bar.
Bert goes a long way in handling search tasks such as placement of part of speech, recognition of sentence Concord, and enables question-answering in the most natural ways.
It is a deep learning algorithm that helps Google to understand what each word in a sentence means.
Google made this update more beautiful by making it an open-sourced program, allowing programmers to create different varieties of Bert.
Bert turns the tides of SEO as it does not analyze web pages, but search queries.
This gives you the task of placing relevant words precisely in the right composition as it analyzes words that before and after each line.
A particular word could mean different things, can bet be able to distinguish which from which?
For example; the word fly can serve as a verb or noun. In earlier years, this can be strenuous Google to place your searches accurately. You will need to type in the right keyword to get the correct result you are looking for.
But now, things are easier, as Bert looks into the context of your sentence and delivers results linking to your search analysis.
Many have misunderstood what Bert usually is.
But truth be told, Bert is a newer update in Google, and nobody can claim to be a master or expert of its skills.
Irrespective of the great echo for Bert, little or nothing has changed for blogging.
The fundamentals remain the same.
There is no quick hack to Bert SEO. There is no to-do list to rank the highest. Your primary need as a content Developer should be to create award-winning following SEO techniques you already know.
Read also: SEO for Beginners
Bert is nothing other than a language model, not a guideline for Quick rating or evaluating results and brands.
Bert is just a tool, an algorithm that connects the user with your content. It helps Google to understand what the user is looking for and connect him to more accurate results, that could be your website if the specific information is there.
It is worth you know that the release of Google’s Bert has affected 10% of searches in the USA.
This significant number is much to be taken into consideration. But this change should not bother you if you are doing it right already.
Google’s intention for its page is to have contents that are clarity worthy, original, and outstanding.
With clear readability and comprehensive structural analysis, relevant keywords, Google is sure to fall in love with your blog.
Nevertheless, I can give you two tips that can help you optimize your website in line with Google’s search algorithm.
How to Optimize your website
Understand SERP analysis
Throwing in relevant keywords into your blog post or website article is not the only thing you need to be on the front page of Google.
A good maximization of Search Engine Results Page (SERP) analysis gives you a higher edge to the front page.
This entails that before you start writing any blog post, you must first conduct an SERP analysis.
This analysis is done by typing in your topic idea or theme into Google’s search bar, review, and compare the first ten searches that pop up, use that to make excellent content.
It will sound funny, but I have to tell you this; you are not the first person to have hoard a content idea. Whatever you wish to write on, has something on the web that is related to it. You just have to look that up, draw Analysis on how good they arranged their work, and use that to your advantage.
SERP helps you have a clue through the mind of searchers’ intent on your blog. You can as well, browse through relevant searches that come up at the end of Google’s home page in your search. This will help you know how to spice up your writing to meet the reader’s intent.
Make adequate use of featured snippets
Featured snippets are summarized answers to the user’s search query that usually appears as the first display on Google’s search results.
Featured Snippets usually come in the form of answers boxes or in the ‘people also ask’ section.
Understanding what comes up on featured Snippets relating to what you intend writing on helps you write a better, explanatory text than the ones available to Google.
Google usually chooses contexts that appear on the featured snippet using these procedures;
- Picking Contents that offer users a more precise and informative answer.
- Contents that answer search queries within the required word count
Finally, to beat Google’s Search optimization, you just have to make sure that your content is well written and specifically follows SEO techniques and matches the searcher’s intent and structurally organized to give your readers the best information they require.