All you need to know about blogging lies in this article.
Blogging, in recent times, has become one of the most sought-after tool to gain online audience and build brand. Even though blogging has its difficulties, it is necessary for anyone who seeks an online presence.
The diversity of information has given rise to different blogs with specific specialties. Also, apart from business purposes, many writers have been pressured into owning blogs in order to share their opinions without knowing the pros and cons of blogging.
What Is Blogging?
Blogging refers to the editing and designing of a blog. Anyone with good knowledge of web development languages, such as HTML and CSS can edit and design a blog.
Blogging, has proven to be a great search engine optimization tool for businesses and individual brands as it is one of the oldest form of social media. It is not restricted to writing; one can also upload videos and images to create brand awareness.
What Is Blog?
A blog, otherwise known as weblog is an online journal that allows users share opinions and discuss various topics.
Unlike websites, a blog promotes writer and reader relationship via engagements in the comment section.
A blog can be designed and managed differently depending on the host platform but there is a general structure that aids good user experience.
Structure Of A Blog
The structure of a blog isn’t one that is difficult to understand, because its features are relatively simple. A blog is structured as follows:
- Header with the navigation bar.
- Body area with highlighted blog posts: this is where your write-ups, videos and images are seen.
- Sidebar with social profiles: here, you can find your profiles.
Who Is A Blogger?
There’s a popular misconception about blogging, which implies that only writers are eligible to own blogs.
Apparently, it is not so because anyone can own a blog as far as you want to connect to an audience, create awareness on a particular subject matter or build your business brand. You just have to know the rules, and apply them well.
A blogger is anyone who owns a blog. A writer can be a blogger, a sales personnel can be a blogger, a caterer can be a blogger and so on.
Ownership of a blog isn’t limited to any certification because blogs are accessible to all.
There are different blogging platforms that help people achieve and retain online visibility.
However, due to the increasing number of platforms, many find it difficult to make a choice on which platform is good for them.
These platforms do not necessarily require one to have coding skills, because they have automatic setups. Below are some blogging platforms:
This is a free blogging platform owned by Google that is suitable for beginners.
All you need to own a blog in this platform is a Google account. It is built with nice themes and friendly user interface.
Also, blogger gives you access to the analyses and statistics of your blog with ease. Blogger is highly recommended for anyone who wants to start the blogging journey.
But there’s one bad news associated with it. Google can close or suspend your blog at anytime for policy infringement. That notwithstanding, it’s a great blogging platform.
Founded in 2003 is one of the most popular and widely used blogging platforms because it gives you full control over every data of your blog.
Also, it helps you customize your theme, and it provides the best opportunity to make money. In addition, you are able to track all activities on the blog by adding Google analytics.
WordPress.org is a self-hosted platform that allows you to host your blog with a hosting service provider while WordPress.com is a limited platform because you have to pay for a specific plan to enjoy specific benefits. But you can opt for the free plan, which is limited too.
You cannot build membership websites with WordPress, however, it is search engine friendly.
This is more advanced than other blogging platforms because it is basically a community of writers.
It is really not the best for anyone who wants to build an online presence, and manage traffic but you can set up a basic web page with ease.
Medium is mainly a platform for writers and readers to connect. You post your articles on medium, read up on interesting topics and connect with other writers.
If you want to gain audience as a writer, this platform is suitable for you.
This platform started in 2003. It allows you build and create beautiful websites using drag and drop tools with ease.
Squarespace is suitable for small businesses trying to grow online audience and create awareness. It is easy to use for beginners who are not tech-savvy.
If you’re a business owner and want to create an online presence, Squarespace can do the job for you.
This is another blogging platform that is available as a hosting server and as an installable software. It is entirely focused on writing blog posts because it is a minimalist platform.
Read Also: SEO for beginners
It is important to understand the merits and demerits of blogging. Take a look at them.
Merits Of Blogging
- Blogging makes you open to learning new things.
- It helps you improve your writing skills.
- Also, it gives you an opportunity to build an online presence.
- Blogging helps your business gain online traffic and better patronage.
- It helps you get a better job because employers will want to hire someone with good online influence.
- In addition, it gives you the opportunity to help others with quality content.
Demerits Of Blogging
- Everything with merits have demerits, but these shouldn’t discourage you from blogging.
- Blogging requires time and commitment.
- You won’t start earning immediately.
- Generating traffic to your blog or site is tasking.
- Followership isn’t automatic.
This knowledge will aid you in building and managing a successful blog.
Just follow the rules!