Interested in learning how to launch successful PPC campaigns?
Learning how to launch successful PPC campaigns boils down to understanding how to optimize PPC campaigns for maximum results. This includes how to set up PPC campaigns, and knowing what tactics should be used in improving your PPC campaign performance.
PPC campaigns are quick ways to drive traffic to your website and convert clicks to sales for the business. However, this process might turn out as a waste of investment if the process is not properly mastered.
Pay-per-click (PPC) campaigns give businesses a fairground to reach their audience. With the launch of a successful PPC campaign, you bypass the stress of having your content rank through SEO. You target your audience through your paid Google ads and track the results.
This strategy proves highly effective for small business owners that might have a high website authority to compete with big brands.
With PPC campaigns, you increase your client base and the visibility of your brand without the stress of getting organic traffic. Unfortunately, a lot of businesses are still lost trying to grab the concept around PPC campaigns.
Nevertheless, to achieve more out of your investment in PPC campaigns, you must learn how to launch successful PPC campaigns. If you fall into the category of readers that are trying to understand what should be the ideal approach for effective PPC campaigns, then this article is for you.
Six tips to learn how to launch successful PPC campaigns
1. Understand your marketing goals
This might sound so simple, but complex if not properly understood. Different marketing goals require different PPC campaign strategies. What do you want your target audience to do when they come across your ad? Who is your target audience? Will you require a location-based ad? Do you want your target audience to purchase your product? Book a call for your services? Schedule a meeting? Visit your website? Or join your automated email advertising service?
2. Understand your audience
You need to thoroughly draw a clear picture of who your audience is. You must analyze their demographics, their needs, desires, and the solution that they seek.
Understanding your audience will help you know how to structure your sales copy to meet their expectations. This also includes knowing their pain points, and how you can agitate or empathize with them to draw them closer to enable you know your ideal customer and aim at them.
3. Keyword Research
There is no quicker way to launch successful PPC campaigns than getting keywords related to the product or service that you are planning to advertise.
You need to know possible key phrases that your prospective customers are likely to use. Make use of keyword research tools to select high-value keywords. This means that you should identify keywords with high search volume and high cost-per-click (CPC).
Read More: Three steps on how to do keyword research
4. Know your ads budget
You don’t need to go bankrupt or attempt to break a bank trying to launch successful PPC campaigns. You should know how much you are willing to spend to achieve your goals.
As a business owner, you must also be able to run a feasibility study on your expenditure and expected results. Will your budget match your ROI? Will it help you achieve your marketing goals?
5. Write a superb ad copy
There are two methods that I’ll usually advise business owners on writing superb ad copies. The two best ways for writing superb ad copies are using the PAS copywriting system and the EPO copywriting system. These two ad copywriting formats have different rules.
Problem, Agitate, Solution (PAS) method of writing sales/ad copies entails that you do the following;
- Problem: Identify the problem of your audience awand draw their attention to it. Capitalize on the problems they re facing as regards the product or service that you are trying to sell.
- Agitate: Their problem is their pain point and this is your selling point. Build on the problem and tell them how matters might turn worse if the problem is not handled.
- Solution: Present solutions. Make them see your product or service as a solution to their problems
Empathy, Possibility, and Opportunity (EPO) method of writing sales/ad copies has its procedure;
- Empathy: Make your audience know that you care. Put yourself into their shoes and make them know that you understand their plight.
- Possibility: Help your target audience see that there is a solution to their problem. Instead of exaggerating their pain point, you comfort them with hopes for transformation.
- Opportunity: Present your product/service as an opportunity to the solution that they seek.
Your choice of method is writing an ad copy depends on how aggressive you want your sales copy to look. However, if you have an understanding of who your audience is, you will easily select the best conversation tone that suits your ad.
6. Do not joke with your CTAs
Your call-to-action serves as one of the major determining factors to the performance of your ad. CTAs easily tell your audience and prospect what you want them to do. The structure of your CTA determines how successful your ad will turn out to be
Here are the 14 best CTA examples to launch successful PPC campaigns
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Learning how to launch successful PPC campaigns requires the skill of salesmanship and creativity. You must understand how to easily communicate with your prospective customers. Successful PPC campaigns are products of an amazing business strategy. If you can do it, your PPC campaign will attract a lot of customers than you can imagine.
You must understand that a PPC campaign strategy should be personalized. A good landing page will help your user experience and give clarity on the information you are trying to pass across. You can step up your game by studying the marketing strategy of your competitors and tweaking it to meet your goals.